According to Statista, by 2020, mobile apps are expected to produce gigantic revenue of USD 188.9 billion. This data speaks enough of the unprecedented rate that is rising in the mobile app developers market. It is projected that the number of mobile app downloads worldwide will leap to a massive 258.2 billion by 2022. So, it’s quite clear companies can benefit a lot from mobile apps.

Although the use of mobile apps for businesses is growing considerably, few data also show a reduction in the use of mobile apps. A survey conducted by AppsFlyer reveals that 28 percent of mobile apps are uninstalled within 30 days of installation, which is nearly 3 of 10 devices installed. Certain Localytics statistics show that 80 per cent of mobile app users quit using an app within three months of installing it.

Therefore, while mobile apps are commonly used technology these days, the customers enjoy not every application. There are many explanations to this. Most of you know that the creation of mobile apps is a revolutionary process involving the discovery of ideas and the exploitation of the right invention

Most of you know that the development of mobile apps is a disruptive process involving realizing ideas and harnessing the right technology innovation. In addition to making an app user-friendly, intuitive and interactive, it’s important to focus on avoiding the mobile app development errors mentioned below:

1. Not doing proper market research

Not doing proper market research to develop mobile apps involves huge investments. Hence, the decision to build a mobile app would not be enough just for a great app idea. Going with proper planning and research is essential for app development. Testing the market, conducting surveys and narrowing target audience are important in this context.

From the type of mobile app, to your target audience’s needs and features that engage app users–you should know everything. Doing proper market research will give you a clear understanding of how to approach the growth of your app. In short, if you know who your target audience is, it would help you build an app that helps not only with customer acquisition (maximizing installations), but also with customer retention (deterring uninstallations)

2. Undervalueing the total budget

As mentioned, the development of apps entails huge investments. So make sure you have a detailed scope about its resources and budget before you start the app development process. This involves review and assessment of the hours of production, overheads, inventory, space, marketing, operating staff, etc. Or put it another way, these things require a considerable investment in resources. And calculating the overall budget in advance will smooth and error-free the entire app development cycle. Make sure you also save a few for App marketing.

3. Ignoring creating an MVP

Ignoring the creation of an MVP aka Minimum Viable Product is a way for you to test your app in real market conditions among your customer base. It’s an excellent way of assessing the efficiency of the app. At the MVP level, only important features can shape your mobile app. So, coming up with an MVP before heading to the advanced level of development can save a great deal of time and money.

MVP lets you speed up the process of development and release the initial version of the app. This, in turn, helps you get customer feedback, modify the app if necessary, and start the final product with proper improvisation.

4. Building a Poor Mobile UI

Don’t pay sufficient attention to your mobile app’s user interface is a mistake you should seriously avoid. Just as woo with first impression is important, the same also applies to your app. For thousands of mobile apps submitted to the AppStore every day, the secret to attracting and retaining users is strong UIs.

Including high-resolution graphics to features such as gesture-based interface, all you need to be effective over the long run is a strong UI. Here’s a quick look at some of the great strategies for the UI:

Always go with an app flowchart● Use high-resolution images● If you include animations within the app, make sure that the load time does not increase.

Provide cool, addictive UI elements that include users.

Use less app details, as too much detail confuses the user and makes it difficult for them to understand the software.

Do not use the trendy fonts. Just keep it simple and descriptive with fonts like San Francisco on the framework. Just make sure you’re using a font you’re approved for.

So, here are some common design errors that should be avoided in order to stand out in the mobile app market.

5. Congesting the app

Think again if you think customers love too many apps. It doesn’t make the device beautiful, but rather makes this voluminous and bulky. In fact, it delays even the device with increased load time. So avoid wasting your efforts on unnecessary features, and resources. Focus instead on the lesser and targeted features that serve your app’s purpose. Keep in mind that your software is useful and more user friendly to understand.

6. Not paying attention to testing

A bug-free app is all you need to bring happiness to your customers. However, it is only possible if you pay attention to the testing and the analysis of the application. Before the final launch, make sure you check the software thoroughly to deliver the best results. Testing it on multiple devices is also important, making it perfect in any system. This would help you gain a detailed overview of where the business sits in the face of competition. In fact, it’s important to get a top-notch version of your app checked by a third-party or a qualified mobile app development agency

7. Do not take reviews seriously

Feedback is critical to any application’s success. So don’t neglect the critical aspect of the creation of software. Remember, your customers are developing the app. Therefore it is crucial that their reviews and feedback are taken into account. It would allow you to clearly understand their needs and preferences. This is where multiple customer feedback iterations can come in handy–helping you to make the necessary changes to the app based on what users and customers want

8. Creating an app for too many platforms

Creating an app for too many platforms will initially be counter-productive for your company having too many platforms for your app. This unnecessarily speeds up the initial costs of developing an app. So do proper market research before jumping into the mobile app development bandwagon. First, decide whether to go with the development of native apps or cross-platform apps.
Having the right feedback from customers will help you decide the channel to choose from. See how successful it is after you launch the app on one platform (Android, iOS, or Windows) Only when you are sure of the success of your app on one platform can you plan the development for a different platform.

9. Not paying attention to updates

The process of developing the mobile app doesn’t stop with its launch. It starts there. Regular updates to the app are therefore crucial to attracting new users and maintaining existing ones. You can do this by doing a sample test. It will help you gain a clear picture of the limitations and make improvements to the software as needed. From fixing bugs to introducing new functionality, be sure to diligent and promptly update your software.

10. Biased towards one

Platform-specific affinity is popular when it comes to the creation of mobile apps. So, as per their own analysis, there are broad assessments that more people use iOS or Android apps. But, doing a comprehensive research, you’ll know that iOS apps are a monopoly only in the U.S., while Android apps are there to be lapped by global audiences in the rest of the globe. Develop to appeal to both platform users but note UI differs for both platforms. So beware of the visual aspect of your mobile app, regardless of its platform

Sum it up

Mistakes in the development of mobile apps can be a significant obstacle to mobile device success over you. Take a cue from the above errors and make sure to avoid them while pursuing your standard process of developing apps. Not only would it give you a clear picture of your business, it would also allow you to change your product according to customer request.

Remember, the development of apps is about getting customers involved in a way that helps you grow your business and get ample returns on investment. Therefore, after an in-depth customer survey, pay attention to such aspects as need identification, requirement analysis, customer validation, app testing, app launch, etc. Yo’s Feedback