Every business owner knows that in order for them to gain new customers, they would have to market their own ventures. The same can be said if you own an e-commerce website.
However, even though they know that marketing is important, they promote their businesses in an aggressive way that actually drives people away as opposed to encouraging them to buy.
You just have to find the right balance, as well as employing the right marketing strategies to help promote your website in a way that actually encourages people to buy from your online store.
So today, I am going to talk about some ways you can market your e-commerce website.
1. Use PPC Advertising
PPC is a term that refers to Pay-Per-Click. In advertising, you will be charged money based only on the clicks the ad gets.
Google is a prime example of this. If you get Google Ads, you will only have to pay the amount of money based on how many clicks your ad got at a certain timeframe.
This is actually a good thing for startup e-commerce businesses to do since you will only pay whenever it gets actual clicks.
2. Use Social Media
There is no doubt that social media platforms can be quite beneficial for online businesses. That being said, whenever you create your business’ social media account, it is important that you become active on the platform and engage with your audience.
For instance, you can post some links of your content or products directly on your account and if there are any comments and suggestions, always respond to them promptly.
3. Get the Help of Social Media Influencers
Social media influencers are people who have a massive following and are able to help you promote your e-commerce website by providing them with something.
For instance, what online entrepreneurs typically do is give them some samples of their products and have these influencers review them.
Of course, you just have to let them be. If they say anything negative about your product, then take it as a form of feedback and improve it.
4. Experiment with Podcasting
Some people are visual creatures but there are also some that would prefer to just listen to something as opposed to spending their time reading content.
That is why podcasting these days are quite popular. Just like social media influencers, there are also popular people in the industry, which is another great avenue for you to promote your e-commerce website.
Experiment with podcasting and see if it gives good results.
5. Explore Multiple Channels
Okay, so you have your dedicated e-commerce website where you sell your products, right? But, if you really want to gain more customers, you may want to delve into multiple channels.
For example, there are some popular websites that still market their products via Amazon or eBay as both of these platforms are quite popular already and people frequently go to these.
Although you may sacrifice some of your viewership, it is still actually a good thing, provided that you use your product page to also tell your customers where they can find more of your products.
6. Email Promotions
Some online entrepreneurs believe that email is a lost art, but that is actually not the case. In fact, you can even use email marketing to further increase your customer acquisition efforts.
To do this, you can reach out to your existing customers and send them timely emails that will help encourage them to go back. You can also say that if you promote your products to their friends and family, they get huge discounts and perks along the way.
Following this strategy is actually quite useful in this day and age so be sure to include this in your marketing strategy.
7. Add Social Proof
People actually get encouraged to buy from an online store if they can find some reviews of people who have actually purchased the products before. Social proof is quite a powerful thing, which is why I encourage you to place product reviews even if they are good or bad.
