Get to 1+ Million Installs For Your App
At the point when your application first propelled, I showed you how to get your first 1,000 downloads for it.
In any case, presently that your mobile application development has been out for some time, it’s a great opportunity to point a lot higher than that. We’re shooting for one million introduces.
With such huge numbers of applications accessible in the application store, you have heaps of rivalry. Some of you may imagine that this number is unreasonable or unattainable.
Where are you at the present time? You may not have 100,000 downloads yet, it doesn’t mind one million. In any case, I’m here to disclose to you that it’s conceivable.
Try not to misunderstand me, I’m not saying that this will be a simple assignment.
However, in the event that you pursue my recommendation, I’ll steer you the correct way and you’ll be headed toward one million.
The general population who as of now have your application introduced on their gadgets will majorly affect you getting more downloads.
That is on the grounds that their experience will assume an extensive job in how other individuals see your application.
So you must ensure that your application is performing admirably consistently. No one’s application is impeccable. The intermittent bug, blunder, or crash can transpire, including you.
Be that as it may, when something like this happens you must recognize those blunders and fix them immediately. Do whatever you can to ensure this won’t occur once more.
You can execute consistent reconciliation into your procedure as far as possible slip-ups, particularly on the off chance that you have various engineers taking a shot at a task together.
With ceaseless mix set up, you’ll experience a progression of stages for quality control purposes.
This procedure will help your application run easily. On the off chance that your application doesn’t run effectively, individuals who previously downloaded it wouldn’t continue utilizing it.
That implies that they won’t prescribe it to their loved ones either. Actually, they may do the correct inverse. 31% of users will inform others regarding their poor experience with a mobile application.
You clearly don’t need this to occur on your mission toward a million downloads. You require individuals to be content with your application and tell everybody they realize how extraordinary it is.
Take pride in your application. Try not to discharge refreshes that aren’t completely utilitarian and don’t have the glitches worked out yet.
Encourage high ratings and reviews on the app store
This piggybacks off of our last point.
At the point when an application performs well, users will be substantially more prone to give it a good positioning and possibly survey it on the application store. Be that as it may, there’s one hindrance you’ll have to survive.
Listen to this. Individuals presumably won’t make a special effort to leave a survey except if your application truly transformed them. Let’s face it here for a moment, it presumably didn’t.
Rather, individuals who had a poor experience are bound to leave horrible appraisals and surveys. So you must energize the users who love your application and use it frequently to leave a survey and rate it on the application store.
One of the approaches to do this is simply by asking them pleasantly. Send a popup warning when they open the application to empower them. Here’s a model from Emoji Blitz of what that popup can resemble.
You must be watchful when you adopt this strategy. Try not to send this popup each time somebody opens your application or they’ll get irritated. This will destroy their experience and have the contrary impact of what you’re endeavoring to achieve.
You could even offer a motivating force for users who rate your application or leave a survey. For instance, you could give them a rebate off of their next buy, or free coins in the event that you have a gaming application.
Simply ensure that you’re not requesting great audits. Try not to say, “Leave us a five-star audit to get a rebate.” Instead, simply request that they please survey the application.
Understand your stage
You have to end up a specialist on the stage that your application is accessible on. On the off chance that your application is now available, you recently chose to work for Apple or Android.
For those of you who haven’t manufactured your application yet, I appreciate you for perusing this before your application is discharged. Pondering one million downloads before you begin advancement is incredible. Bravo!
Settling on your stage was a standout amongst the most vital choices that you’ve needed to make amid this procedure. Ideally, you’ve officially done a portion of the legwork back amid your advancement stages to understand how the stage you picked functions.
You must know the application store advancement contrasts between the Apple Store and Google Play Store.
Acquainting yourself with the application store improvement factors for every stage will enable you to get more downloads.
For instance, as should be obvious from the picture above, social and connections influence your positioning for the Google Play Store, yet not the Apple App Store. So concentrating on this from Apple’s stage would be an exercise in futility, while disregarding it from Google’s stage would hurt your position.
There are likewise contrasts in where you can place watchwords in your store posting.
On the off chance that you need to pull in new downloads dependent on your application depiction, you can just change the portrayal with another refresh for iOS gadgets. However, with the Google Play Store, you can change your depiction whenever.
You’ve likewise got the opportunity to understand how Apple users act uniquely in contrast to Android users. Do your exploration and you’ll discover that iOS users spend more cash than Android users. You’ll likewise find that iOS users profit.
Utilize this exploration further bolstering your advantage to ensure that you’re appropriately focusing on users on whichever stage your application is accessible on.
This will enable you to position your application effectively in the store and at last lead to more downloads.
Leverage social media channels
Your present and forthcoming users are both dynamic via web-based networking media stages. I’ve just talked about the fact that it is so imperative to remember your present users with regards to getting new downloads.
You should live on these stages also.
This will enable you to get your present user base to utilize your application all the more habitually, particularly in case you’re running advancements or offering bargains through web-based social networking.
A functioning web-based life nearness will likewise open your application to a more extensive gathering of people. Empower user-produced content by connecting every day with your internet-based life supporters.
These connections can make them post, tweet, offer, and most loved content that will be seen by their adherents as well. Subsequently, more individuals will catch wind of your application and brand, which will enable you to get more downloads from the new presentation.
Web-based life is an extraordinary advertising channel since it offers you the chance to react to your devotees progressively.
You can likewise speak with individuals who haven’t downloaded your application yet. They may have inquiries concerning your brand or application. Noting their inquiries in an auspicious and expert way will prompt new downloads.
Attempt to get in contact with social influencers to help advance your application too.
Investigate the best reasons individuals have for downloading another mobile application.
The application is suggested by someone else positioned most noteworthy dependent on user reactions. So getting a social influencer to prescribe your application can prompt a huge amount of downloads.
Join your showcasing endeavors with different brands and web-based life pages too to help make significantly more presentation and drive introduces.
Incorporate a direct download interface on your online life profiles so users can be guided directly to the application store as opposed to hunting down your application.
Launch on another platform (if you haven’t already)
Prior I discussed understanding the stage that your application is as of now on. However, being accessible on simply just stage isn’t sufficient to amplify downloads and get you toward one million.
I realize that building an application can be costly, particularly in case you’re assembling a local one. Be that as it may, in the event that you can bear the cost of it at this moment, you must dispatch on the other stage at the earliest opportunity.
You’re barring an enormous piece of potential downloads if your application is just accessible on one store. Conveying your application to another stage could conceivably get more than twofold your current downloads. Here’s the reason.
Android gadgets control over 70% of the piece of the overall industry over the globe. Be that as it may, as should be obvious, Apple gadgets rule North America.
So if your brand is situated in the United States, you may have at first propelled on the Apple App Store, which is fine. Be that as it may, in the event that you need your application to be devoured by a worldwide crowd, it should be accessible in the Google Play Store also.
You can’t hope to hit one million downloads if your application is just offered to 33% of the populace with mobile gadgets.
For those of you that still haven’t constructed an application yet, you might need to consider building a crossbreed application with the goal that you can dispatch on the two stages at the same time. This will minimize expenses and you won’t need to experience the advancement procedure twice.
You’ll likewise have a superior shot of drawing nearer to a million downloads appropriate off of the bat, rather than holding up until your application is worked for a second stage.
Don’t forget about app accessibility
I need to keep looking at making your application accessible to the biggest number of individuals conceivable. Regardless of whether you’re accessible on the two stages, you have to ensure that everyone with a mobile gadget can utilize your application.
That is the reason application accessibility is the new should in mobile advancement.
You must mull over the majority of the general population who are living with incapacities. I’m discussing things that can weaken their capacity to utilize your application.
Individuals have hearing issues and vision issues. There are individuals who have issues with their hands, joints, and grasp. Other individuals can experience the ill effects of seizures from particular kinds of blazing lights.
Your application should have the capacity to oblige them by offering things like voice help or inscriptions.
The data demonstrate that adding inscriptions to recordings has expanded commitment by over 500% since 2012.
Try not to disregard this piece of the market. Make your mobile application open for individuals with incapacities and you’ll profit by higher downloads.
Blog about it
Notwithstanding web-based life, you have to use different stages too to advance your application.
Blogging has huge amounts of advantages that will encourage you. Adding online journals to your website gives you new content, which can enhance your SEO positioning. Thus, you’ll see an expansion in rush hour gridlock to your website.
At the point when individuals are scanning for different things on the Internet identified with your application, your website can turn into a best query output in the event that you have bunches of significant web journals on the subject. Presently these individuals will be bound to download your application.
Incorporate download connections to your application specifically from your blog. As indicated by Statista, the greater part of the worldwide web traffic originates from mobile gadgets.
So there’s a really decent possibility that individuals will unearth your websites from their mobile gadgets. That is the reason a direct download connection will enable you to increment download transformations.
Different websites can likewise utilize your blog as a source of perspective. You’ll get a backlink that will drive more traffic to your website too, which prompts more downloads.
Implement a referral program
We saw data before that said a great many people download an application due to a suggestion. So you must give your present users motivation to prescribe your application to loved ones.
Certainly, you may get a few people who suggest your application in passing since they had a decent experience, yet that is not a supportable method to achieve a million downloads.
Offer a motivator for every referral.
Here’s an incredible case of a motivating force offered by Lyft to get more downloads through a referral program.
This makes it justified, despite all the trouble for both the present user just as the upgraded one. Your present users get compensated for their referral, and the new user has the motivation to experiment with your application.
One million downloads. Truly, you can do it.
Getting a million downloads won’t be simple, yet there are sure things that you can do to expand those the odds of achieving such a grand number.
It begins with how well your application performs. On the off chance that your application runs easily, it will be simpler for you to motivate users to give it high appraisals and positive audits.
You’ll additionally need to get comfortable with the stages that your application is accessible on so you can put an accentuation on application store advancement.
Utilize online life to elevate your application to a more extensive gathering of people. Blog about your application and have download interfaces on your website.
Ensure your application is available and can be utilized by individuals who have incapacities. Actualize a referral program too.
Make these strides that I’ve delineated above and you’ll be headed toward one million.