A website is not just a simple virtual space—it is a representation of your business. This is the reason why your web pages should make a positive impression in every visitor. What happens if you have an ill-performing, outdated website? Well, that will clearly drive away prospective customers, and give Google and other search engines the wrong impressions.
Do you want to update your website’s speed and content? Below are some tips from seasoned website developers.
- Take a selfie.
Who would love browsing a website filled with old, generic images? It’s important to include new, high-quality images in your content. This will keep your readers and customers happy and engaged. Producing high-quality photos can be a bit expensive at first, but it’s a good investment that will improve your online credibility.
- Drop the excess weight.
Huge images and files can slow down a website’s loading page. Don’t let your web pages lag! Even the slightest delay can cause people to leave your website, and go for a competitor. Websites come in various sizes and shapes, but no one would ever settle for a slow-loading one.
- Inner beauty matters.
Modern websites are not only visually appealing, they are also functional. Looks are not everything. Web pages should contain substance and depth, with good foundation. Make sure to showcase your business’ personality and products through keyword-rich content, image alt tags, and meta information.
- Contemplate on a redesign.
A partial or full website redesign can create a big impact on how people would interact with your offerings and brand. Don’t be scared to experiment with texture, white spaces and colors! A simple facelift can make a big difference.
- Address the issues.
Broken photos, broken links, as well as other website errors should be addressed as soon as possible. These issues, no matter how small, can be annoying for website visitors. It can also hurt your SEO value. Remember to keep every aspect simple. Focus on communicating the primary idea.